<h2 dir="ltr" style="background-color: #ffffff;">About Zomato Advertising</h2>Zomato has evolved beyond being just a food delivery platform; it’s now a marketing powerhouse for businesses in the food and beverage industry. From restaurants to cloud kitchens, Zomato provides targeted advertising solutions that connect brands with millions of active users daily. Zomato Ads help businesses stand out in a crowded marketplace, drive orders, and increase brand visibility. Whether you’re launching a new restaurant or promoting exclusive offers, Zomato’s advertising tools can cater to businesses of all sizes.<h2 dir="ltr" style="background-color: #ffffff;">Zomato Advertising Cost</h2>The cost of advertising on Zomato varies depending on the type of ad and your campaign goals, typically ranging from ₹5,000 to ₹3,00,000 or more. Sponsored listings and promoted offers can start at around ₹5,000, while premium options like homepage banner ads and video ads can go up to ₹1,00,000 or higher, depending on the duration and reach. With Zomato Ads, you can tailor your budget to fit your needs, whether you’re a small restaurant looking to boost visibility or a large chain aiming for nationwide impact.<h2 dir="ltr">Types of Zomato Ad Formats</h2><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Banner Ads: These are perfect for getting your brand seen on Zomato’s homepage or search results. Campaigns usually run for 7 to 30 days to create strong brand awareness.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Video Ads: Short, catchy videos (usually 6 to 15 seconds) that pop up in the app feed. Brands typically run these for 1 to 4 weeks to tell their story visually.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Scratch Card Ads: A fun way to engage users by letting them &#34;scratch&#34; to reveal offers. These work well for 7 to 14 days when you want to create buzz around a promotion.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Shoppable Ads: Want users to order instantly? These clickable ads lead directly to your product or menu. They usually run for 2 to 4 weeks to drive quick conversions.</li></ul><h2 dir="ltr">Why Advertise on Zomato?</h2>Zomato isn’t just another food delivery app — it’s where millions of people go when they're hungry, exploring new cuisines, or planning their next dine-out experience. With over 50 million active users in India alone, Zomato provides a massive opportunity for brands to connect with an engaged audience ready to make a decision.Here’s why it makes sense to advertise on Zomato:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Huge User Base: With over 50 million active users in India and millions more globally, your brand can reach a huge, engaged audience.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Smart Targeting: You can reach the right audience based on their location, food preferences, and ordering habits. It's like talking directly to people who already care about what you offer.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Diverse Ad Options: From banners to shoppable ads, there's a format for every campaign, whether you're building awareness or driving sales.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">High Purchase Intent: People on Zomato aren’t just scrolling for fun — they’re ready to order. Your ad could be the nudge they need.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Trust Factor: Being visible on a trusted platform like Zomato boosts your brand’s credibility and keeps you top of mind.</li></ul>If your brand has something delicious to offer — whether it’s food, beverages, or something that pairs well with dining — Zomato is where you need to be.<h2 dir="ltr">Zomato Advertising Agency-The Media Ant</h2>Looking to enhance your brand’s visibility on Zomato? The Media Ant is your ideal partner for effective Zomato advertising. With our deep expertise and data-driven approach, we create customized campaigns that target Zomato’s vast and engaged user base. Whether it’s through banners, videos, or interactive ads like scratch cards, we ensure your brand reaches the right audience. We offer end-to-end support, managing everything from campaign creation to performance tracking, all while ensuring a cost-effective approach. <a href="https://www.themediaant.com/contact-us">Partner with The Media Ant</a> to maximize your brand’s impact on Zomato and drive meaningful results.<h2 dir="ltr">Frequently Asked Questions</h2>1. What is the cost of advertising on Zomato?Zomato ads are advertisements that appear on the Zomato platform, which can include food banners, sponsored listings, video ads, and interactive formats like scratch cards or shoppable ads, aimed at increasing visibility for restaurants and food brands.2. How do I advertise on Zomato?To advertise on Zomato, businesses can partner with Zomato directly or work with an advertising agency like The Media Ant to run customized ad campaigns targeting users based on their preferences, location, and behavior.3. How much does it cost to advertise on Zomato?The cost of advertising on Zomato varies depending on the ad format, duration, and targeting criteria. Generally, costs can range from ₹10,000 to ₹1,00,000+ per campaign. 4. What is the minimum budget required to run a Zomato ad?While there’s no strict minimum budget, small-scale campaigns may require at least ₹10,000 to ₹20,000, depending on the ad type and targeting. However, larger campaigns with more reach can go well above ₹1,00,000.5. What types of businesses can advertise on Zomato?Any food-related business, such as restaurants, food delivery services, beverage brands, cloud kitchens, and more, can advertise on Zomato.6. How long do Zomato ads run?The duration of Zomato ads can vary depending on your campaign goals. Ads can run for as short as a few days or for weeks, depending on the budget and campaign settings.

Male

Female

Gender Distribution

User In %

18-24

25-34

35-44

45-54

55-64

Age Distribution

User

Delhi

Bangalore

Mumbai

Hyderabad

Chennai

Kolkata

Ahmedabad

City Wise Distribution

Pune

Chandigarh

Jaipur

Other Area Covered

Advertisers

Creative Spec

Target your audience with an engaging story that features scrollable and clickable product images. When a Zomato customer places an order and lands on the order page, they can interact with up to 7 images that scroll. Clicking on any image takes them directly to the product page, where they can make a purchase instantly

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Shoppable Story on Zomato

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Rack Rate

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Min Billing

₹ 5,50,000

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For Discounted Rate

Min Billing

₹ 5,50,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

300

Currently, dimesnion details are not available and can be shared on request

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

2

At the end of the campaign only

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