The HHWeb - Live and HHWeb - PPL ad formats are designed to target users during key IPL moments. HHWeb - Live ads are shown in real-time during live matches, engaging users who are actively following the game, while HHWeb - PPL ads appear during pre- and post-match coverage, such as analysis or commentary. In both formats, banner ads are displayed in a squeeze-up layout, with advertisers charged based on user exposures, ensuring precise targeting and cost efficiency